The Importance of Branding for TPT Sellers
Choosing your branding can be really fun! You’re giving your business life by selecting colors you love, playing with fonts, and designing a logo. It’s easy to get caught up in the excitement of branding, though, and forget that branding plays an important role in your business. Your small business branding is the first thing people see, and it can attract (or repel) customers.
Before you dive headfirst into branding (or a rebrand), you need to know the importance of branding. Your branding is one of the first things that a potential customer sees. It also means it’s the first thing your potential customers judge you on.
You’ve probably visited a site before that gave you the ick. It just wasn’t your vibe, and it immediately turned away. Likewise, you’ve probably stumbled across brands that you thought looked cute, professional, or fun, and it made you more interested.
That’s the power of branding in a small business…
- It attracts and repels. Your branding can draw in your right-fit customers, and it can also repel those who aren’t a good fit for your products.
- It signals your audience. Your branding can attract your ideal customers, such as a particular age range, content area, grade level, and more.
- It sets an expectation. A well-thought-out brand shows your professionalism and commitment to your store, which sets an expectation that you can be trusted.
- It sets you apart. When your brand is unique and individualized, people can come to recognize your colors, assets, logo, and more.
How to Choose Your Branding
By now, you know the importance of branding. But how exactly do you create that one-of-a-kind brand that attracts your ideal customers? It starts by having a solid understanding of your audience and your “secret sauce” (AKA that thing that sets you apart).
Ask yourself these questions when choosing the branding for your teacher seller business:
- What age range or grade levels are my resources for?
- What kinds of resources do I create?
- What kind of teachers are buying my resources?
- What sets me apart from the other sellers in my niche?
For example, you might create resources for middle school ELA. Your resources are geared towards struggling readers who need differentiated activities or lower-level activities, without them appearing babyish.
You might include a book in your logo to signal your content area. You might choose colors that are warmer and more “mature” looking to signal that your resources are for older students. And you could choose bold and fun fonts to show the engaging aspect of your resources. All of these little choices lean into the importance of branding.
Make Branding Easy
The good news is that you don’t have to figure out your branding alone. Canva and Pinterest make it easy to explore logos, color palettes, stock photos, and more – so you can find the best fit for your small business branding.
You can also grab the full branding kits inside The Teacher Seller Studio! These kits come with a complete brand board (recommendations for colors, fonts, images, etc), plus templates to design your logo, Instagram stories, Pinterest pins, TPT store banners, and more.
