How to Market on Pinterest: Teacherpreneur Edition
Pinterest isn’t a new platform, yet there’s skepticism around using it. Is Pinterest worth spending time on? You might be surprised to hear it, but YES! Pinterest is still worth it. However, just like any form of marketing, there are some strategies you’ll need to learn to be successful. In this guide for how to market on Pinterest, I’m sharing some essential tips for maximizing your impact and harnessing the power of Pinterest.
Why Should You Market on Pinterest?
Remember when you’d spend hours pinning wedding dresses or outfit inspiration on Pinterest? It seems like those days are over, and yet, Pinterest is still one of the top marketing resources for business. According to Sprout Social, Pinterest has over 498 million active users a month and sees a growth of 7.8% year over year.
While Pinterest has had its up and downs over the years (like any marketing platform), there’s no denying its reach. Put in a couple of hours per week, and you can generate a ton of views, traffic, and even sales for your business.
How to Market On Pinterest
Marketing on Pinterest isn’t complicated, but it does have some unique rules and strategies that you won’t find with Instagram or email marketing. Once you nail these strategies, you’ll feel confident with how to market on Pinterest.
Inside The Teacher Seller Studio, I invited Pinterest experts and strategists to share their wisdom. They helped me develop an entire Pinterest guide for members. I want to share a few of my favorite tips and strategies for how to market on Pinterest:
#1 Get Clear on Your Why
There are a lot of different paths you can take with Pinterest, so when you’re first starting out, it’s good to identify your main goal and “why”. For instance, are you trying to build your email list? Get more traffic to your website? Sell more items in your shop? Eventually, you might do all of these things, but start small and pick one.
Once you’ve identified your why, you’ll want to nail down your ideal audience on Pinterest and the type of content they are searching for. For example, they could be middle school science teachers searching for lesson ideas.
#2 Pinterest Business Account vs Personal
The next step in your Pinterest marketing journey is to set up a business account. The major difference between a Pinterest business account vs a personal account is that you get access to analytics and insights on your Pinterest audience. You can also monitor your pin performance and run ads. You’ll want to have access to these tools so you can pivot your strategy as needed.
#3 Research Pinterest Keywords
Pinterest is often mistaken as a social media platform, but it’s actually a search engine. That means you’ll need to do keyword research to maximize your impact. Start by writing a list of keywords related to your business or niche. Then, head to Pinterest to type those keywords in the search bar. Pinterest will auto-populate popular search terms as you type, which you can add to your keyword list.
Ready to start on Pinterest? Inside The Teacher Seller Studio, you’ll get access to Canva Pinterest Templates, so you can create Pins in a matter of minutes and begin promoting your products. Plus, with the Pinterest Guide, you’ll have a clear idea of how to market on Pinterest for the best results.
