5 Reasons You Need Quality Photos for Product Marketing
I’ll be the first to admit that I love seeing cute and creative product photos. I can spend hundreds of dollars on props and backgrounds to create those to-die-for photos. But, as a product photographer, I also know that product photography goes beyond attractive photos. They are an essential part of your product marketing.
What is Product Photography?
First, let’s get clear on what product photos are. You can hire someone with product photography services to produce images for you, or you can create your own using product mockups. In my eyes, both of those fall under product photography.
The goal of product photography is to showcase your product in a way that appeals to buyers. That means showing clear photos, usually with your product in action. To make product photography easier for teacherpreneurs, I created The Teacher Seller Studio, a library filled with product mockups and templates to make marketing your products a no-brainer.
The Importance of Photos in Product Marketing
Which brings us to why product photography is so important. Of course, you want product photos that stand out and are attractive, but these photos do more than look cute. Let’s break down why photos are so important for product marketing.
#1 Build Trust
Would you buy off a website that used blurry photos? Or when you wouldn’t clearly see what you were buying? You’d definitely think twice. Good product marketing uses photos to give potential buyers information about what they’re buying, so they can make informed decisions. They get an idea of the quality of the product and what they’ll receive after purchasing. The better the photo – the more trusting and confident they’ll feel.
#2 Increase Conversions
Did you know 90% of online buyers say that photo quality is the most important factor in online sales? Yep, that means only 10% of buyers are willing to take their chances when they are met with crappy product photos. If that wasn’t reason enough, high-quality product photos boost conversion rates by 30%!
#3 Enhance Your Brand
Product photos are how you present your brand to the world. So ask yourself, what do I want people to associate with my brand? Hopefully, characteristics like quality and trust come to mind! Having clear and consistent product photos help your brand build a solid reputation and can even help build brand recognition.
#4 Higher Engagement
Chances are you use social media as a part of your product marketing strategy. Let’s be honest – it’s hard to get noticed on social media these days. Which is why you need scroll-stopping images. Having beautiful and clear product photos can help increase your social engagement, such as likes, shares, and comments.
#5 Increase Customer Satisfaction
No one likes receiving an item that doesn’t match what they saw online. Not only does it break trust between customers and brands, but it can lead to negative reviews and frequent refunds. No thanks! With clear product photos, you’ll increase customer satisfaction because what you deliver matches what you advertised.
By now, I hope you can agree that product marketing heavily benefits from high-quality product photos. These professional photos or mockups can significantly increase your business sales, reputation, and profit! It’s a win-win-win.
